User Property Split Testing

Ability to split messages based on user properties

1. Example A
2. Age - Under 25
3. Age - Over 25
4. Example B
5. Name - contains David
6. Name - equals John
7. Name - doesnt contain Michael

A/B Split Testing

Ability to split a campaign into Group A and Group B, so that different messaging flows can be tested side-by-side.

1. Example - Group A - 75%
2. Example - Group B - 25%

User Property Change

This would be a new Trigger that can start a campaign whenever the value of a user property changes to whatever is specified.

1. Example - User property "active", value changes from "true" to "false"

Votes (1)