New Functionalities in Campaigns

User Property Split Testing

Ability to split messages based on user properties

  1. Example A
  2. Age - Under 25
  3. Age - Over 25
  4. Example B
  5. Name - contains David
  6. Name - equals John
  7. Name - doesnt contain Michael

A/B Split Testing

Ability to split a campaign into Group A and Group B, so that different messaging flows can be tested side-by-side.

  1. Example - Group A - 75%
  2. Example - Group B - 25%

User Property Change

This would be a new Trigger that can start a campaign whenever the value of a user property changes to whatever is specified.

  1. Example - User property "active", value changes from "true" to "false"

Votes (1)

Aaron J

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